Global mHealth Developer Survey Whitepaper: Summary of Survey Results

The advent of the “app economy” created a brand new interactive way to communicate with the market. This “Smartphone Applications Market Phenomena” has already impacted heavily on many industries, and that impact will only increase as smartphone penetration grows. Healthcare is one of these industries, and the opportunities for improving both healthcare delivery and the dissemination of medical information are yet to be fully understood.

Attracted by the overall market hype around smartphone applications, independent application developers and to a lesser extent traditional healthcare industry players have started to develop and market mHealth applications on the smartphone application stores. The global mHealth market survey conducted in summer 2010 examines the opinions about key market trends of both start-up companies and mHealth and traditional healthcare market players that have had experience publishing applications for a smartphone platform.

About: research2guidance is a Berlin-based market research company specializing in the mobile industry. The company provides market reports, bespoke research and strategic consultancy helping their clients to be successful in the mobile industry. research2guidance's services include: industry reports, region specific market analysis, developer surveys, expert interviews, app store evaluation and comparison, mobile application strategy development, market entry strategy and partner selection/negotiation. For their engagements they leverage their broad contact base into the industry to the benefit of our client.

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